This natural mineral toothpaste is vegan, cruelty-free, and comes presented in a glass jar which can be infinitely recycled. It contains neem, aloe vera, myrrh, xylitol, lemon, eucalyptus, cinnamon, clove bud, wintergreen, peppermint, sodium bicarbonate, bentonite clay and calcium carbonate. It doesn't contain any colourants, preservatives, SLS/SLES (foaming agents), flouride, glycerin, triclosan or emulsifying agents.
It was developed with the dental needs in mind of creator Marisa's own painful sensitive teeth, which she has solved for herself and many others. The innovative formula was designed utilising Ayurvedic wisdom and modern research to harness the medicinal properties of its botanical ingredients. truthpaste has strong anti-septic, anti-inflammatory and anti-bacterial properties that help fight the bacteria that cause decay, gingivitis and gum disease.